When you look for a job opening in the want ads, what type of ads do you notice first? Chances are you read the ones that mention your type of skill sets, such as a secretary, a chef, or even a construction worker. You feel confident reading these ads first because you know that they are in your area of skills and you’re confident you can do the job.

The same effect is true for anyone else. When people have an idea of what is expected of them, they are more likely to drift toward that persona.If we are positive and helpful in our own actions, people will naturally want to join in when we encourage them to feel the same way. They feel as though they are expected to feel more positive, upbeat or confident, so they begin to review how they do things and ‘gravitate’ towards a different way of doing things.